Brands & Ballots: A Guide to Communications During Elections
Brands and Ballots: A Guide to Communications During Election Season and Beyond! (Sponsored by the Georgia Bankers Association Marketing Committee) The already tumultuous political climate of 2020 has set the stage for a highly divisive election– creating an environment where remaining politically neutral is more complicated for brands than ever before. Featuring seasoned perspectives from experts at GBA Associate Member company Jackson Spalding– an integrated PR and marketing firm with a diverse client roster that includes The Coca-Cola Company, Ameris Bank, Delta Air Lines, Primrose Schools and others– you’ll gain insights on: • How to assess your company’s potential exposure to political issues • How to avoid being entangled in a political social media crisis • How to engage in discussions around political and social justice issues, particularly in an industry that traditionally has shied away from these conversations.