Strategic Marketing Virtual Workshop Series: Part III
Customers interact with your brand at many touchpoints, like pitstops along a journey. The objective of this virtual series is to equip students with a strategic mindset to connect the dots between the bank’s brand, the bank’s strategic objectives, available marketing channels and the customer journey. Marketing is, has been and will always be about reaching the right audience, at the right time. However, it’s easy to get overwhelmed with all of today’s channels and touchpoints to consider. Today’s consumers spend the majority of their day online and on mobile devices, yet bank marketing budgets don’t always maximize that opportunity. In this virtual series, we’ll share effective tactics for planning channel selection, maintaining the brand across the entire spectrum of engagement, applying the right channel at the right time, being resourceful with implementation and measuring success. Students will walk away with, proven marketing processes to maximize brand engagement and simple planning tools to effectively execute a strategic marketing plan for the bank across all touchpoints. Presented by the Wisconsin Bankers Association, in partnership with the Arkansas Bankers Association and Ohio Bankers League, this series will include four two-hour virtual sessions using the Zoom platform. The sessions will be interactive with plans to use chat, video and audio sharing, as well as the breakout rooms feature.