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Strategic Marketing Virtual Workshop Series: Part IV

Customers interact with your brand at many touchpoints, like pitstops along a journey. The objective of this virtual series is to equip students with a strategic mindset to connect the dots between the bank’s brand, the bank’s strategic objectives, available marketing channels and the customer journey. Marketing is, has been and will always be about reaching the right audience, at the right time. However, it’s easy to get overwhelmed with all of today’s channels and touchpoints to consider. Today’s consumers spend the majority of their day online and on mobile devices, yet bank marketing budgets don’t always maximize that opportunity. In this virtual series, we’ll share effective tactics for planning channel selection, maintaining the brand across the entire spectrum of engagement, applying the right channel at the right time, being resourceful with implementation and measuring success. Students will walk away with, proven marketing processes to maximize brand engagement and simple planning tools to effectively execute a strategic marketing plan for the bank across all touchpoints. Presented by the Wisconsin Bankers Association, in partnership with the Arkansas Bankers Association and Ohio Bankers League, this series will include four two-hour virtual sessions using the Zoom platform. The sessions will be interactive with plans to use chat, video and audio sharing, as well as the breakout rooms feature.
8/5/2020 9:00 AM - 11:00 AM
Central Daylight Time

How to Register

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  1. Select which event you would like to attend
  2. Log in to see the registration options available to you.
  3. Click the Register Myself button (to register someone other than yourself skip to step 5).
  4. Click Proceed to Checkout
  5. In the pop-up box, search for the name of the person you would like to register (if you do not see their name, send us an email and we will get them registered for you). If they are new employees, you can create a new contact with their information. Click Save & Close
  6. Click Proceed to Check out
  7. To check out you can either pay with your credit card and fill in the details or you can select Pay Later. If you select Pay Later you will notice a PO number box, please type your preferred purchase order number in this box.
  8. Click Submit Order
  9. You should receive an email to confirm that you just registered for an event

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