Latest Feature Explores How Ag Bankers Can Stay Relevant Amid Change
February 1, 2019
Technology is fundamentally reshaping the agricultural sector, but producers’ financial needs remain largely the same. A new article on the ABA Banking Journal website -- a preview from the forthcoming March/April issue -- explores how bankers can successfully maintain their roles as trusted advisers for the nation’s farmers and ranchers.
For example, as technological advances like GPS-guided tractors and rainfall sensors have revolutionized ag production and enabled transactions to move in almost real-time, ag lenders must also adapt take advantage of digital technologies to speed up credit decisions and deliver advice to their clients. Read the article.