Article Looks at Use of Emojis in Financial Services Messaging

November 28, 2018

While most smartphone users are familiar with emojis -- the whimsical in-text images used to convey ideas -- few in the banking industry have considered them as a serious marketing communications tool. However, recent research involving hundreds of millions of push notifications indicates that incorporating emojis into the message boosts clickthrough rates by 128 percent for financial brands. A new article on ABA Bank Marketing explores how when and why emojis might work for bank communications. Read more.

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